-- More than 28 million videos served --
-- Total page views exceeded 215 million --
TORONTO, March 18, 2010 -- Canada’s Olympic Broadcast Media Consortium set a record in online viewership for a Canadian broadcaster during the Vancouver 2010 Olympic Winter Games with 28.5 million videos viewed, totaling 7.2 million hours of video consumption. Canadians responded to the online offering in unprecedented numbers as 215 million pages were viewed by 12.3 million unique visitors*. By the end of the Closing Ceremony, CTVOlympics.ca and RDSolympiques.ca had served up nearly five times more page views for Vancouver 2010 than Beijing 2008.
On average, online viewers watched 54 minutes of video each day of the Games. With 14.4 million live HD video views and 14.1 million on-demand HD video views, Consortium websites delivered nearly six times the amount of video reported online for Beijing. Included in these numbers are 259,079 mobile video views. The most mobile streams (34,743) for Vancouver 2010 were delivered during the men’s gold medal hockey game.
"These are staggering numbers. As proven by the average length of online viewers, the Consortium set a benchmark for what can be achieved through a quality video experience online," said Alon Marcovici, Vice President of Digital Media and Research, Canada's Olympic Broadcast Media Consortium. "Canadians were given choice as to how, when and where they wanted to experience the Games, and we're ecstatic they responded with such enthusiasm."
From a technical standpoint, 6.2 Petabytes (or 620,000,000,000 megabytes) of video were delivered through CTVOlympics.ca and RDSolympiques.ca during the 17 days of the Games. For comparison, a high traffic Canadian Internet site would serve approximately 2Pb/month.
The CTVOlympics.ca-branded YouTube site saw an additional 5 million views (more than all video views for the Beijing Games). Social media sites resulted in 675,000 referrals to Consortium sites, while viewers took advantage of social media interactions through Facebook and Twitter.
Digital Highlights Summary
About Canada’s Olympic Broadcast Media Consortium
Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together provided unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic Winter Games. The partnership will continue for the 2010 Paralympic Winter Games and the London 2012 Games of the Olympiad. Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.
Andrea Goldstein
416-384-7575
andrea.goldstein@ctv.ca
Pamela Mollica
514-881-8628
pamela.mollica@ctv.ca
Carolyn Fell
416-384-2817
carolyn.fell@ctv.ca
Randy Levine
702-492-5915
rlevine@istreamplanet.com
